
The multi-year agreement gives the homebuilder access to
Promise's factory and robotics service, advancing co-founder
Ramtin Attar's push to sell production capacity, not standalone
machines.
Promise Robotics has announced a multi-year commercial agreement
with D.R. Horton, America’s largest homebuilder by volume.
Through the agreement, D.R. Horton will access Promise Robotics’
Factory-as-a-Service (FaaS) capabilities to support the
production of 1,250+ homes, becoming the first major U.S.
homebuilder to utilize the company’s production platform as
Promise expands its U.S. manufacturing network.
FaaS gives a broad range of homebuilders across geographies
access to an integrated production platform that takes existing
home designs and translates them into a coordinated production
process spanning robotic manufacturing, factory operations, and
onsite installation. Through FaaS, builders can access automated
production capacity without developing and operating their own
factories, helping them improve cycle times, increase capacity,
and scale more predictably across communities and markets.
“Homebuilding has long lacked the production infrastructure
needed to scale with the speed, predictability, and efficiency
of modern manufacturing. Physical AI changes that by creating a
new production model that can expand capacity within and across
markets,” said Ramtin Attar, CEO and co-founder of Promise
Robotics. “Our goal is to make that capability accessible to
builders across North America and support the industry’s
long-term growth.”
As homebuilders navigate persistent housing demand, labor
shortages, rising costs, and pressure to increase output, they
are searching for more repeatable and scalable ways to expand
production.
“At D.R. Horton, we are always looking for innovations that can
help us improve how we build. We are continuously focused on
improving cycle times, increasing production capacity, and
bringing greater consistency and predictability to our
operations,” said Brad Conlon, Sr. Vice President, Strategic
Growth and Innovation at D.R. Horton. “Promise Robotics’
integrated platform gives us a new capability to support those
goals.”
Promise Robotics applies AI across the homebuilding production
process by interpreting existing home designs, generating
production plans and robotic instructions, orchestrating
manufacturing, and connecting that production with site
installation. Rather than automating isolated tasks, Promise
Robotics brings these capabilities together in one integrated
production environment.
As part of its expansion into the U.S., Promise Robotics plans
to launch a new factory in Phoenix, Arizona, expected to begin
manufacturing in early 2027. Promise Robotics says it expects to
continue onboarding builders as it expands its footprint across
the United States while creating new regional employment
opportunities through local manufacturing and operations roles.
As part of its expansion into the U.S., Promise Robotics plans
to launch a new factory in Phoenix, Arizona, expected to begin
manufacturing in early 2027. Promise Robotics says it expects to
continue onboarding builders as it expands its footprint across
the United States while creating new regional employment
opportunities through local manufacturing and operations roles.
Source: hbsdealer.com