As part of its international growth strategy, the Austrian Pfeifer Group is opening a sales office with warehouse facilities in the United Kingdom. The newly established Pfeifer Timber UK Ltd. will in future supply both existing customers and new target groups more quickly and efficiently – initially with high-quality sawn timber from its Finnish subsidiary brand Pölkky.

The new sales office is strategically located in the county of Lincolnshire in eastern England and expands the network of Pfeifer, the Central European market leader.

“This marks the next strategic phase of our market development in the United Kingdom. We are currently preparing a warehouse concept that will create a second sales channel – closer to our customers and with significantly greater flexibility in pricing and delivery times.”

CEO Michael Pfeifer regards the sales office as an important step in further market development in the UK.

Pfeifer aims to initially supply the UK market with high-quality sawn timber from its Finnish subsidiary brand Pölkky.

High-quality products available from stock
The warehouse, which was recently put into operation, enables not only shorter delivery times but also improved price competitiveness and market penetration. The aim is to reach new customer groups with Nordic and Central European wood while at the same time increasing profitability. Alexander Kainer, CEO Pfeifer Timber GmbH emphasises:

“With this project, we are taking another milestone step in implementing our long-term UK strategy. This also includes our membership of the Timber Development UK trade association.”

Source: pfeifergroup.com