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L Catterton Invests in Japan-Based Seki Furniture
[Sep 22, 2025]




Tokyo, September 17, 2025 - L Catterton has announced a strategic investment in Seki Furniture, a major furniture company based in Japan. This partnership is designed to help Seki Furniture grow further in Japan’s steadily expanding furniture market by tapping into L Catterton’s deep experience in the consumer sector.

Japan’s furniture industry has been on a consistent upward trend, driven by long-term trends such as increasing urbanization, the formation of more households, and changing lifestyles that influence how people furnish their homes. At the same time, demand for commercial furniture is rising due to evolving workplace needs and continued investment in sectors like hospitality, including hotels and restaurants.

Seki Furniture is well-positioned to benefit from these trends. The company has a strong in-house design team and a vast network of suppliers and manufacturers, which allows it to offer a broad range of stylish and high-quality furniture. Its products appeal to both individual consumers and corporate clients. One of its standout brands, RELAXFORM, is highly rated for design, material quality, and pricing.

Seki Furniture holds the largest share of Japan’s wholesale residential furniture market. It also sells directly to customers through 26 of its own retail stores, including CRASH GATE, and through both its own and third-party online platforms. Its commercial furniture business is also expanding, with clients in various sectors, including offices, hotels, restaurants, hospitals, and other corporate spaces.

L Catterton brings valuable experience to this partnership, having worked with well-known home furnishing brands like Restoration Hardware and Boll & Branch. In both cases, the firm helped drive growth and improve operations, with a focus on product quality and sustainable practices.

About L Catterton
L Catterton is a market-leading consumer-focused investment firm, managing approximately $38 billion of equity capital across three multi-product platforms: private equity, credit, and real estate. The firm's funds have the ability to invest between $5 million and $5 billion, across the capital structure, in well-positioned consumer businesses. Leveraging deep category insight, operational excellence, and a broad network of strategic relationships, L Catterton's team of more than 200 investment and operating professionals across 18 offices partners with management teams to drive differentiated value creation across its portfolio. Founded in 1989, the firm has made over 300 investments in some of the world's most iconic consumer brands. For more information, visit lcatterton.com.

About Seki Furniture
Seki Furniture is a leading Japanese residential and commercial furniture company founded in 1968 and headquartered in Okawa, one of the country’s longstanding furniture manufacturing regions. Steadily growing since its founding, it has evolved from a wholesaler to an omnichannel business with a portfolio of its own brands. Accordingly, it now not only has the largest share of Japan’s wholesale furniture market, but also sells directly to consumers via 26 stores of its own as well as e-commerce channels and services a broad base of corporate clients. Its portfolio includes sofas, office chairs, dining tables and chairs, cabinets and cupboards, bed frames, television consoles, and many other products. For more information, visit sekikagu.co.jp.

Source: lcatterton.com


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