Södra has reached an agreement with Robert Jan de Waard and Ronald Rijswijk to acquire all shares in the Dutch company Smartt Timber BV.

Swedish forest industry group Södra has acquired 100% of Smartt Timber B.V., its long-time sales partner in the Netherlands and Belgium.
The move underscores Södra’s long-term commitment to the Dutch market and marks a strategic step to strengthen its local presence and customer offering.

Smartt, previously co-owned by Södra, has served as a key sales channel for Södra Wood products in the region for many years. With this acquisition, operations will continue unchanged, and all employees, including co-founders Robert Jan de Waard and Ronald Rijswijk, will remain with the company. De Waard will continue in his role as CEO.

“Södra has been a fantastic partner, and this transition feels natural,” said de Waard. “Customers can expect the same service, product quality, and continuity they’ve known for years.”

The Netherlands represents a strategically important market for Södra, where the company has held a strong position. By fully integrating Smartt into its operations, Södra aims to deepen its market engagement and expand into new segments.

“With this acquisition, we can strengthen our local footprint and enhance our offering to customers in both the Netherlands and Belgium,” said Andreas Jonasson, Marketing Manager at Södra Wood.

The deal highlights Södra’s focus on long-term growth, regional partnerships, and customer-centric service in key European markets.

Södra is a leading Swedish forest industry group owned by over 50,000 forest owners. It produces high-quality wood products, pulp, and bio-based energy, with a strong focus on sustainability, innovation, and long-term partnerships across global markets.