Architectural Classics vinyl panels from Alside, an Associated Materials brand.

Cuyahoga Falls, Ohio-based Associated Materials, a vertically integrated building products company, says it has committed more than $100 million to investments in people, equipment, digital technologies, and new ways of working. These investments are geared towards further strengthening the customer experience to align with changing market dynamics, meeting the needs of customers today and in the future, and positioning customers for the anticipated remodeling boom.

“A confluence of trends in the current housing market leads us to believe that people will be more likely to remodel their homes in the coming years,” said James Drexinger, CEO of Associated Materials, which has $1.7 billion in annual revenues. “We believe these investments will provide our customers with a competitive advantage to meet increased consumer demand for our products across the U.S. and Canada.”

Since 2020, Associated Materials has won more than a dozen industry awards for bringing innovation and high-quality products to customers, including its groundbreaking ASCEND and ALIGN Composite Cladding, ClimaTech PriME, and Mezzo Energy-Efficient Vinyl Windows.

The investments being made now will further upgrade and increase capacity across all Associated Materials’ major product categories, including vinyl windows and doors, vinyl siding and accessories, composite cladding and metal building products.

“We will be installing new lines, upgrading existing ones, and adding automated technologies,” said Drexinger. “These investments are part of a long-term strategic move to meet the evolving demands of the market and the changing needs of our customers, assuring that they and us stay ahead of the curve and are ready for the future.”

A few highlights of the investment include:
- Installing new state-of-the-art equipment in laser, camera, and welding technologies.
- Launching industry-leading automated IG assembly to improve weather seals and increase operational efficiencies.
Installing new siding technology for automated, in-process color reads.
- Accelerating adoption of lean standards, streamlined processes, and innovative approaches to enhance operational efficiencies and product excellence.
- These investments support Associated Material’s vision of enhancing homes by getting customers the products and solutions that homeowners want.

“Associated Materials is not merely adapting to change but embracing it. Our goal is to provide an amazing customer experience, focusing our efforts on enhancing their satisfaction,” said Drexinger. “We are well positioned to lead the charge in shaping the future of the industry and positioning our customers for success in the forthcoming remodeling surge.”