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 Wood flooring giant AHF enters tile category with purchase of assets of Crossville
[Oct 31,  2023]

Hard surface flooring giant AHF Products announced it has purchased assets of Crossville Inc., from the Curran Group, a family-owned, privately-held company.

Terms of the acquisition, announced Oct. 13, were not disclosed. This marks AHF's fifth acquisition in less than five years and moves the company into a leading position in the fast-growing tile sector.

AHF President and CEO Brian Carson said the acquisition of Crossville adds a vital piece to AHF¡¯s strategic platform He cited Crossville's strong customer relationships, its U.S. manufacturing and product design strength, and the company¡¯s winning culture as factors in the decision.

¡°Crossville is one of the most highly regarded brands in commercial and residential tile products, with widespread distribution, premium products, and a blue-chip customer base,¡± Carson said. ¡°Adding a well-known and trusted brand like Crossville is a terrific complement to our legacy brands which include Bruce and Armstrong Flooring. Today, we are a more valuable supplier because we can package the high-touch service that our customers know us for with an even more diverse product offering.¡±

¡°We knew that AHF Products was the perfect fit, and the best path forward for our employees and customers. We looked for characteristics that aligned with our culture and core values. AHF and Crossville share a dedication to upholding the high standards and valued services that have shaped both of our businesses throughout the years,¡± said Greg Mather, Crossville president and CEO. ¡°This is truly a win-win outcome for everyone involved.¡±

Established in 1986 as America¡¯s first large-format porcelain tile manufacturer, Tennessee-based Crossville manufactures a comprehensive line of porcelain, ceramic, stone, and accessories for both residential and commercial applications, including floors, walls, and countertops.

This will be a seamless transition for customers, the companies stated. AHF Products and the Crossville team said they will invest in the Crossville brand to expand its product offering and reach. Carson, added ¡°Collectively, we will be a stronger, more capable organization with the ability to serve all our customers more effectively.¡±

AHF previously acquired LM Flooring® in 2019, followed by the Parterre® and American OEM™ brands in 2021 and then Armstrong Flooring™ in 2022. The Crossville asset purchase is the latest for AHF Products as it continues to grow both organically and through acquisitions, continuing a strategy of serving its customers through sought-after products, outstanding service, and innovation.

About AHF Products

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract™, Armstrong Flooring™ and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Source: AHFProducts.com