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 Brazilian furniture giant Herval expands US market
[Aug 31, 2023]

Brazilian furniture manufacturer Herval is poised to open two retail stores here in the U.S., one in Miami and one in New York, later this year.

The stores, which will be called Uultis after the Latin word for ¡°desire,¡± will carry high-end case goods, upholstery, tables and beds in Herval¡¯s trademark mid-century modern look, according to Herval Vice President Rodrigo Seger, whose grandfather founded the business 65 years ago. All products are made in Brazil.

The New York store will open in October at 200 Lexington Avenue, the New York Design Center in Manhattan, which Seger said he considers a retail opportunity for walk-in business. The store in Miami, a 2,000-square-foot space that will be carved out of the company¡¯s existing office space, will open in December.

¡°We realize that we have space to have our own chain of stores, operated by us,¡± Seger said. If all goes as planned, he added, Herval will open three or four stores in other areas of the country. ¡°We want, with our store, to give our customers and interior designers an experience with people trained to sell our products,¡± he said.

Herval currently sells to high-end boutiques and independent retailers through a network of 15 representatives across the country, a strategy that will continue, Seger hastened to add.

Herbal is also planning to introduce approximately 15 new products across all categories at High Point Market in October.